Dear Pick n Pay Wine Supplier,

You are cordially invited to participate in the

  • Pick n Pay Wine & Food Festival Cape Town: 25 & 26 April 2026, at Claremont Cricket Club, Constantia

The Festival is a wine, food and lifestyle event that will promote a selection of wine producers available in Pick n Pay stores nationally to social & discerning wine consumers. The goal is to promote Pick n Pay as a preferred wine and food destination and awareness of their wine and food selection to consumers.

Other confirmed events this year:

  • Pick n Pay Wine & Food Festival Johannesburg: 8 & 9 August 2026, at The Wanderers Club, Illovo, Sandton
  • Pick n Pay Wine & Food Festival Durban: 3 October 2026, at Chris Saunders Park, uMhlanga

TOKEN SYSTEM

In the interest of promoting responsible drinking and to honour the various price points of the wines available, a token system is in place. While these tokens have no value (and cannot be exchanged for cash), guests will “pay” between one and four tokens per per tasting, based on the price point of the wine.

  • Under R100 – 1 Token
  • R101 – R200 – 2 Tokens
  • R201 – R400 = 3 Tokens
  • Over R400 – 4 Tokens

The token system remains in place to control single tastings (guests cannot exchange multiple tokens for a full glass of wine, for instance) and promote responsible drinking.

GENERAL EVENT INFORMATION

  • Event Times:
    • Pick n Pay Wine Club Member Early Access: From 12pm (limited to 500 ticketholders in total per day)
    • General Wine Tasting: Until 4.30pm
    • Wine & Food Shopping: Until 5.30pm
    • Event Closes: 6pm
  • Guest Pax: 2,000
  • Producers: 70

SHARED STAND SPACE:

The SHARED STAND exhibition space consists of a 1,25m x 5m space at a cost of R4,000 (excl. VAT) per stand. This equates to a quarter stand in a snowpeak structure that you will share with three other producers.

Cost for a stand includes:

  • Shared 5m x 5m snowpeak (a shared stand takes up 1,25m x 5m)
  • Facia board signage
  • 1 shared x serving counter
  • Back wall greenery that will cover the back of the stand
  • 1 x 15-amp power point
  • 1 x tasting glass
  • 1 x water container which will be shared with your neighbouring producer
  • Access to municipal water
  • 1 x arm band per day for working staff

What you provide: A pull-up banner, branded spittoon, waiter’s friends and limited POS to furnish your stand space, shared wine runner

WHO MAY EXHIBIT?

Your brand & wines have been selected by the Pick n Pay Wine Team as a preferred exhibitor. Space, however, is limited to the producer numbers mentioned above and will be allocated on a first-come-first-served basis. Please complete the form below and submit by 27 February 2026.

Benefits & opportunities associated with the Pick n Pay Wine & Food Festival:

  • Being part of an initiative where wines from the Cape Winelands are displayed at one central point
  • Participating in a promotional campaign which will not only benefit the event, but the entire wine industry
  • Access to electronic marketing platforms to promote and advertise your wine farm – supply us with content / prizes to help promote and activate on all Pick n Pay Wine & Food Festival related channels
  • Participating producers can purchase discounted tickets to use in their own promotional activities and incentives

GENERAL REGULATIONS FOR ALL EXHIBITORS:

All exhibitors are requested to carefully study the following regulations. Exhibitors are expected to adhere to the general regulations as they are designed to benefit the exhibitor, organisers and public.

Participation & relevant forms:

  • The Pick n Pay Wine & Food Festival booking form and its contents serves as a binding agreement.
  • Completed booking forms must be received by the Wine Farm Liaisons Colyn Truter and Mandy Penney by no later than COB on 27 February 2026.
  • The Organisers reserve the right to allocate stands, re-allocate unpaid stands and reject an application to exhibit.
  • All purchase orders to be added to booking forms prior to being sent to the Wine Liaison before invoicing can commence.
  • PLEASE, ONLY MAKE YOUR PAYMENTS ONCE YOU HAVE RECEIVED AN INVOICE from the event delivery agency, WorldSport South Africa (Pty) Ltd.
  • All payments to be completed by 20 March 2026.

Cancellation of stands:

  • Cancellations can only be accepted up to 20 March 2026 and must be in writing.

Loss and damage to property:

  • The Organisers will not be held responsible for any loss of stock or damage to equipment or property.
  • While reasonable security measures are implemented across the festival site, the organisers accept no responsibility or liability for any loss, theft or damage to stock, equipment, promotional materials or any other items belonging to exhibitors, particularly in instances where stands are left unattended or unsupervised during build-up, event trading hours or breakdown. Exhibitors are responsible for ensuring their stands and goods are adequately supervised and insured at all times.

Change of regulations:

  • These regulations are always subject to additions and modifications at the discretion of the Event, but any changes will be communicated to you prior to the event.

NO REFUNDS WILL BE MADE TO EXHIBITORS IF THE FESTIVAL IS DISRUPTED BY AN UNCONTROLLABLE ACT / INCIDENT.