Dear Pick n Pay Wine Supplier,

You are cordially invited to participate in the Pick n Pay Wine & Food Festival.

The Festival is a wine, food and lifestyle event that will promote the wines from across the Cape Winelands to social & discerning wine consumers. The goal is to create a platform to promote wine farms, and to promote Pick n Pay as a preferred wine and food destination to consumers.


  • Venues & Dates:
    • Cape Town @ Western Province Cricket Club in Rondebosch: 27 & 28 April 2024
    • Durban @ Chris Saunders Park in uMhlanga: 27 July 2024
    • Johannesburg @ The Wanderers Cricket Club in Illovo: 5 & 6 October 2024
  • Event Times:
    • Pick n Pay Wine Club Member Preview: 12pm (limited to up to 500 PnP Wine Club members and VIP guests only)
    • General Access & Wine Tasting: 1pm – 4.30pm
    • Wine & Food Shopping: until 5.30pm
  • Guest Pax: 1,800
  • Producers: Limited to 50 producers only

The token system will be in place for tastings. One token per tasting. Tokens have no value, and are in place to control single tastings (guests cannot exchange multiple tokens for a full glass of wine, for instance).

Tasting hours are (12pm – 4.30pm) to encourage wine sales until 5.30pm, and responsible drinking among our guests.


This year, we offer producers two stand options:

Standard Stand – 2.5m x 2.5m: R6,000 (excl VAT): A turn-key solution that includes a shared snowpeak, picket fence, signage, backdrop, serving counter, 1 x 15-amp power point, 1 x water jug, 4 glasses and 4 x crew armbands per day for working staff.

Basic Stand – 2.5m x 2.5m: R4,500 (excl VAT): A more affordable solution that gives producers the opportunity to bring their own furniture, décor and internal branding. Includes shared snowpeak, picket fence, entrance signage, 1 x 15-amp power point, 1 x water jug, 4 glasses and 4 x crew armbands per day for working staff.


Your brand & wines have been selected by the Pick n Pay Wine Team as a preferred supplier & exhibitor. Space, however, is limited to the producer numbers mentioned above and will be allocated on a first-come-first-served basis. Please complete this document and return as soon as possible.

Benefits & opportunities associated with the Pick n Pay Wine & Food Festival:

  • Being part of an initiative where wines from the Cape Winelands are displayed at one central point.
  • Participating in a promotional campaign which will not only benefit the event, but the entire wine industry.
  • Access to electronic marketing platforms to promote and advertise your wine farm – supply us with content / prizes to help promote and activate on all Pick n Pay Wine & Food Festival related channels.
  • Participating producers can purchase discounted tickets to use in their own promotional activities and incentives.


All exhibitors are requested to carefully study the following regulations. Exhibitors are expected to adhere to the general regulations as they are designed to benefit the exhibitor, organisers and public.

Participation & relevant forms:

  • The Pick n Pay Wine & Food Festival booking form and its contents serves as a legal contract.
  • Completed booking forms must be received by the Wine Farm Liaisons, Colyn Truter and Sikhumbuzo Hlabangane by 28 March 2024.
  • The Organisers reserve the right to allocate stands, re-allocate unpaid stands and reject any application to exhibit without reason.
  • All purchase orders to be added to booking forms prior to being sent to the Wine Liaison before invoicing can commence.
  • PLEASE, ONLY MAKE YOUR PAYMENTS ONCE YOU HAVE RECEIVED AN INVOICE from the event delivery agency, Live Company Sports & Entertainment.
  • All payments to be completed by 15 April 2024.

Cancellation of stands:

  • Cancellations can only be accepted up to 19 April 2024 and must be in writing.
  • Cancellation fee amounts to 50% of the original contract amount.
  • If you cancel after 19 April, you will be held liable for the full amount as indicated on your booking form.

Loss and damage to property:

  • The Organisers will not be held responsible for any loss of stock or damage to equipment or property.

Change of regulations:

  • These regulations are always subject to additions and modifications at the discretion of the Event.


Booking for Cape Town and/or Johannesburg

If you would like to participate in the Cape Town and/ or Johannesburg Wine Festival, please complete the booking form below. If you are interested in participating in the Durban Wine Festival, please email our team.