Dear Pick n Pay Wine Supplier,

You are cordially invited to participate in the Pick n Pay Wine & Food Festival Durban, scheduled to take place on Saturday, 27 July 2024.

The Festival is a wine, food and lifestyle event that will promote the wines from across the Cape Winelands to social & discerning wine consumers. The goal is to create a platform to promote wine farms, and to promote Pick n Pay as a preferred wine and food destination to consumers.

Other important event info:

In the interest of promoting responsible drinking and to honour the various price points of the wines available, a revised token system is in place. While these tokens have no value (and cannot be exchanged for cash), guests will “pay” between one and four tokens per per tasting, based on the price point of the wine.

  • 1 x token : wine up to R200
  • 2 x tokens : wine valued R201 – R400
  • 4 x tokens : wine valued above R400

The token system remains in place to control single tastings (guests cannot exchange multiple tokens for a full glass of wine, for instance) and promote responsible drinking.

  • Tasting ends at 4pm to encourage ONLY wine sales from the central wine bar until 5pm.
  • Note that wine sales are for on-site consumption only.
  • There will be a drive for online sales via PnP asap! for post-event delivery.


  • Venue: Chris Saunders Park, Umhlanga
  • Date: Saturday, 27 July 2024
  • Event Times:
    • Pick n Pay Wine Club Member & VIP Early Access: 12pm (limited to 500 PnP Wine Club members, VIP guests & media only)
    • Event Opens to Public: 1pm
    • Wine Tasting Ends: 4pm
    • Wine & Food Shopping Ends: 5pm
    • Event Closes: 5.30pm
  • Guest Pax: 1,300
  • Producers: 30


The standard exhibition space consists of a 2,5m x 5m space at a cost of R4,500 (excl. VAT) per stand.

Cost for a stand includes:

  • Shared 5m x 5m snowpeak (a single stand takes up 2,5m x 5m)
  • Facia board signage
  • 1 x serving counter
  • Back wall greenery
  • 1 x 15-amp power point
  • 4 x glasses per stand
  • 1 x water jug
  • Access to municipal water
  • 4 x arm bands per day for working staff
  • Stanchions to cordon off stand after tasting closes

What you provide: Overlays, Table Cloths, branded spittoons, waiter’s friends and other POS to furnish your stand space (please discuss proposed branding scheme with the event organiser)


Your brand & wines have been selected by the Pick n Pay Wine Team as a preferred supplier & exhibitor to the Durban event. Space, however, is limited to the producer numbers mentioned above and will be allocated on a first-come-first-served basis. Please complete the form below and return by 5pm on Friday, 31 May 2024.

Benefits & opportunities associated with the Pick n Pay Wine & Food Festival:

  • Being part of an initiative where wines from the Cape Winelands are displayed at one central point
  • Participating in a promotional campaign which will not only benefit the event, but the entire wine industry
  • Access to electronic marketing platforms to promote and advertise your wine farm – supply us with content / prizes to help promote and activate on all Pick n Pay Wine & Food Festival related channels
  • Participating producers can purchase discounted tickets to use in their own promotional activities and incentives


All exhibitors are requested to carefully study the following regulations. Exhibitors are expected to adhere to the general regulations as they are designed to benefit the exhibitor, organisers and public.

Participation & relevant forms:

  • The Pick n Pay Wine & Food Festival booking form and its contents serves as a binding agreement.
  • Completed booking forms must be received by the Wine Farm Liaisons Colyn Truter and Sikhumbuzo Hlabangane by no later than COB on Friday, 31 May 2024.
  • The Organisers reserve the right to allocate stands, re-allocate unpaid stands and reject an application to exhibit.
  • All purchase orders to be added to booking forms prior to being sent to the Wine Liaison before invoicing can commence.
  • PLEASE, ONLY MAKE YOUR PAYMENTS ONCE YOU HAVE RECEIVED AN INVOICE from the event delivery agency, WorldSport South Africa (Pty) Ltd.
  • All payments to be completed by 15 June 2024.

Cancellation of stands:

  • Cancellations can only be accepted up to 15 June 2024 and must be in writing.

Loss and damage to property:

  • The Organisers will not be held responsible for any loss of stock or damage to equipment or property.

Change of regulations:

  • These regulations are always subject to additions and modifications at the discretion of the Event, but any changes will be communicated to you prior to the event.