Dear Pick n Pay Wine Supplier,

You are cordially invited to participate in the

  • Pick n Pay Wine & Food Festival Cape Town: 26 & 27 April 2025, at Claremont Cricket Club, Constantia
  • Pick n Pay Wine & Food Festival Johannesburg: 4 & 5 October 2025, at The Wanderers Club, Illovo, Sandton

The Festival is a wine, food and lifestyle event that will promote a selection of wine producers available in Pick n Pay stores nationally to social & discerning wine consumers. The goal is to promote Pick n Pay as a preferred wine and food destination and awareness of their wine and food selection to consumers.

BOOK FOR BOTH EVENTS, AND ENJOY A 5% DISCOUNT

TOKEN SYSTEM

In the interest of promoting responsible drinking and to honour the various price points of the wines available, a token system is in place. While these tokens have no value (and cannot be exchanged for cash), guests will “pay” between one and four tokens per per tasting, based on the price point of the wine.

  • Under R100 – 1 Token
  • R101 – R200 – 2 Tokens
  • R201 – R400 = 3 Tokens
  • Over R400 – 4 Tokens

The token system remains in place to control single tastings (guests cannot exchange multiple tokens for a full glass of wine, for instance) and promote responsible drinking.

GENERAL EVENT INFORMATION

  • Event Times:
    • Pick n Pay Wine Club Member Early Access: From 12pm (limited to 500 ticketholders in total per day)
    • General Wine Tasting: Until 4.30pm
    • Wine & Food Shopping: Until 5.30pm
    • Event Closes: 6pm
  • Guest Pax: 1,800
  • Producers: 50+

EXHIBITING SPACES & PRICES:

The standard exhibition space consists of a 2,5m x 3m space at a cost of R6,500 (excl. VAT) per stand.

Cost for a stand includes:

  • Shared 5m x 5m snowpeak (a single stand takes up 2,5m x 5m)
  • Facia board signage
  • 1 x serving counter
  • Back wall greenery
  • 1 x 15-amp power point
  • 4 x glasses per stand
  • 1 x water jug
  • Access to municipal water
  • 4 x arm bands per day for working staff
  • Stanchions to cordon off stand after tasting closes

What you provide: Overlays, Table Cloths, branded spittoons, waiter’s friends and other POS to furnish your stand space (please discuss proposed branding scheme with the event organiser)

Producers who want to fully brand and decorate their stands may book a discounted shell space comprising a 2,5m x 3m space at a cost of R4,500 (excl. VAT) per stand.

Cost for a stand includes:

  • Shared 5m x 5m snowpeak (a single stand takes up 2,5m x 5m)
  • Facia board signage
  • 1 x 15-amp power point
  • 4 x glasses per stand
  • 1 x water jug
  • Access to municipal water
  • 4 x arm bands per day for working staff
  • Stanchions to cordon off stand after tasting closes

What you provide: Bar structure, branding, decor and furniture. You will be required to discuss your stand layout with the event organiser.

WHO MAY EXHIBIT?

Your brand & wines have been selected by the Pick n Pay Wine Team as a preferred supplier & exhibitor to the Johannesburg event. Space, however, is limited to the producer numbers mentioned above and will be allocated on a first-come-first-served basis. Please complete the form below and submit by 28 February 2025.

Benefits & opportunities associated with the Pick n Pay Wine & Food Festival:

  • Being part of an initiative where wines from the Cape Winelands are displayed at one central point
  • Participating in a promotional campaign which will not only benefit the event, but the entire wine industry
  • Access to electronic marketing platforms to promote and advertise your wine farm – supply us with content / prizes to help promote and activate on all Pick n Pay Wine & Food Festival related channels
  • Participating producers can purchase discounted tickets to use in their own promotional activities and incentives

GENERAL REGULATIONS FOR ALL EXHIBITORS:

All exhibitors are requested to carefully study the following regulations. Exhibitors are expected to adhere to the general regulations as they are designed to benefit the exhibitor, organisers and public.

Participation & relevant forms:

  • The Pick n Pay Wine & Food Festival booking form and its contents serves as a binding agreement.
  • Completed booking forms must be received by the Wine Farm Liaisons Colyn Truter and Mandy Penney by no later than COB on 28 February 2025.
  • The Organisers reserve the right to allocate stands, re-allocate unpaid stands and reject an application to exhibit.
  • All purchase orders to be added to booking forms prior to being sent to the Wine Liaison before invoicing can commence.
  • PLEASE, ONLY MAKE YOUR PAYMENTS ONCE YOU HAVE RECEIVED AN INVOICE from the event delivery agency, WorldSport South Africa (Pty) Ltd.
  • All payments to be completed by 20 March 2025.

Cancellation of stands:

  • Cancellations can only be accepted up to 20 March 2025 and must be in writing.

Loss and damage to property:

  • The Organisers will not be held responsible for any loss of stock or damage to equipment or property.

Change of regulations:

  • These regulations are always subject to additions and modifications at the discretion of the Event, but any changes will be communicated to you prior to the event.

NO REFUNDS WILL BE MADE TO EXHIBITORS IF THE FESTIVAL IS DISRUPTED BY AN UNCONTROLLABLE ACT / INCIDENT.